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Top 6 Challenges Your Customers Have When Moving to the Cloud

Within TechSales you may find that many of your customers are adopting the cloud into their infrastructure. Cloud services and on-premises data centres are vastly different worlds – a fact that is often underestimated by organisations. As a result, some of your customers may not be fully prepared or understand the challenges of cloud migration and this lack of understanding results in expenses that have not be budgeted for and be hazardous for your customer and their information. How can you help your customers navigate a migration to the cloud?

The best thing you can do for your customers is to provide them with the knowledge and understanding of challenges that result when migrating to the cloud. This knowledge will help you to provide your customers with all the information necessary to overcome them. Below, I have listed six of the most common cloud migration challenges faced by customers.

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One of the most common questions that I get asked by my customers in ‘where is my information?’ and ‘how secure is it?’ These are genuine questions and you need to take the time to give an in-depth response to your customer.

Problems with security most often arise from the inconsistent, ad hoc use of the cloud or poorly defined policies which results in human error. There is evidence to suggest that 95% of cloud security failures will be the customers fault.

Therefore, your customers will need to formally address cloud security, leaving no room for interpretation. Customers will need to correctly use the security features offered by cloud providers and ensure that they choose a security vendor that is able to work with their existing management systems and policies.


For the most part cloud computing can save your customer money however, it is important to recognise that if you don’t manage the migration well this can result in unintended costs to your customers organisation. One of the reasons that costs can blow out is it can be difficult to define and predict quantities required.

Fortunately for your customers there are a number of ways to keep cloud costs in check, for example, optimizing costs by conducting solid financial analytics and reporting, automating policies for governance and keeping the management reporting practice on course.  


Customers often talk to me about compliance. This is certainly an issue for anyone using cloud storage.  Every time you move data from the internal storage to a cloud there are industry regulations and laws. For example, in Australia there is an Australian privacy law which states that companies must take reasonable steps to protect personal information it holds from misuse, interference or loss; and from unauthorised access, modification or disclosure.

Some of the considerations when migrating to the cloud may included the location of the cloud service provider and ensure that your contract with your cloud provider includes security risks, persons who can access your customers data and security measures that are in place to protect your customers data.

Lack of Expertise

When introducing new technologies into any organisation you need to sure that everyone who is required to use that technology understands how to utilise it to its full potential. You need to ensure that your customers are aware that can’t just assume that staff will automatically understand a new technology on their own. Your customers will need to ensure that take the time to train up staff so that the cloud migration goes smoothly and that in the long run it will be utilised to its full potential.

Selecting the right Cloud Environment

The main secret behind successful implementation of cloud migration is the choosing the right cloud set up. There are 3 types of cloud configurations which are public, private and hybrid. So how do I know which is the right set-up for my customer?

Each models its own advantages and comes with its own set of challenges and the cloud set up will vary from customer to customer. Considerations will include the type of organisation, the amount of information that they are wanting to store and the budget that they have available for the migration.

Some companies have vast data and prefer private clouds as they hosted on dedicated infrastructure and have more control over their data.  While smaller organisations usually pick public clouds allowing for the offsetting of costs. But one of the drawbacks with this model is that your information is stored on the same infrastructure as other organisations.

The hybrid approach will give your customer the best of both worlds by allowing organisations to tap the scalability and cost efficiencies of a public cloud while keeping the core applications or data centre components under enterprise control.

Cloud Vendor Lock-In

Migrating to the cloud Is beneficial in many ways to improve your customers business productivity however, if problems arise with your cloud service provider after you have migrated switching to another vendor can be costly. This is one reason that customers will find it risky and expensive to have all their data, applications and infrastructure with one cloud provided.

In order to mitigate this risk for your customers it is important to compare vendors based on their cloud service offerings. Elements that your customers should consider include goals of migrating to the cloud, cloud components, cloud set-up, service levels and costs.


The above list is certainly not exhaustive however, it is in my opion it higlights 6 of the common issues your customers should understand and be able to manage whenen migrating to the cloud. A cloud migration when not managed properly can be a costly and time consuming project that can leave your customers open to multiple risks some of which include downtime and security breaches. 

Having a solid understanding of the cloud and its technologies is vital when working with your customers so that you can help steer them on the right path. To learn more about the cloud and its challenges sign up to TechSales Academy so you can feel confidant when talking with your customers.

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